WAY is a specialty coffee roastery and shop, born and based in Ghent. We are dedicated to high quality coffee. We spend our time sourcing beans from some of the best growers in the world, looking for superior coffees that are distinctive and memorable and can stand up on their own. We roast them carefully in small batches at our roastery, always aiming to bring out the most exquisite characteristics in the cup. We then carefully brew coffee for our customers in our shop, and do our best to help people make delicious coffee at home as well. We strive to make good coffee accessible and exciting, simple to understand and appreciate, and easy to brew and enjoy.


Starts a long way from our roastery. At its origin lies a dedication to quality, expressed through the most thorough processes of selection.

From the farm worker picking only the ripest cherries, to the washing, fermenting and drying of the beans. From the cupping tables of our trading partners, through the hands of our roaster, all the WAY into your cup of freshly brewed coffee. It all hinges on selection, selection, selection.

Our aim is to bring you the sweetest, juiciest, most balanced specialty coffees we can find, and to be as honest as we can about the choices we make along the WAY.

We take an uncompromising approach to quality. We seek out and buy the best coffees from traders & producers who share our values and are committed to quality. We roast our coffee in small batches, and then taste each one to ensure we are bringing out the very best in every lot. This approach takes time, but for us it’s worth it.
Our coffee offerings change with those in season to ensure that we only bring you coffee that is fresh and at its best. We have carefully curated our shop menu and have kept it small and focused, to ensure that all our energy is concentrated on doing one thing, extremely well: delivering exceptional coffees.
Our commitment to quality extends beyond the coffee beans to every part of our endeavour — from our packaging choices and how we hire and train staff to the hospitality that we extend to each customer.



We want to improve people’s understanding of, and appreciation for, specialty coffee. The more demand there is for high quality coffee, the better for the producers, and also the more sustainable the coffee supply chain will become.

We do this through coffee education classes, events, public cuppings, educational postcards and our website. We invest a huge amount in training to ensure our staff are well equipped to help customers who are curious and keen to learn more.



I drink
cups a day
We suggest 2 bags of 200 g size coffee every two weeks