Starts a long way from our roastery. At its origin lies a dedication to quality, expressed through the most thorough processes of selection.
From the farm worker picking only the ripest cherries, to the washing, fermenting and drying of the beans. From the cupping tables of our trading partners, through the hands of our roaster, all the WAY into your cup of freshly brewed coffee. It all hinges on selection, selection, selection.
Our aim is to bring you the sweetest, juiciest, most balanced specialty coffees we can find, and to be as honest as we can about the choices we make along the WAY.
We want to improve people’s understanding of, and appreciation for, specialty coffee. The more demand there is for high quality coffee, the better for the producers, and also the more sustainable the coffee supply chain will become.
We do this through coffee education classes, events, public cuppings, educational postcards and our website. We invest a huge amount in training to ensure our staff are well equipped to help customers who are curious and keen to learn more.